Ethel & Leo In Technicolor.
Have you ever wondered what it would be like to live inside a rainbow? Ponder no more, walk into Ethel & Leo and be met by a kaleidoscope of colours.
Handmade printed silks and original artwork make this Perth label undeniably beautiful. Based around Western Australia's coastal lifestyle it's not hard to imagine wearing any of the pieces during the summer.
And as if Ethel & Leo wasn’t whimsical and eclectic enough the story behind the fashion is sure to make you smile.
The designer Jess mentions that her inspiration came from her grandmother, Ethel, who was an incredible seamstress and creator. Standing under a shower in a crepe dress, Ethel waited until the garment was soaking wet and then wore the dress until it had dried out, shrinking to fit her body perfectly – stroke of genius.
It’s easy to see that the lust for beautiful clothes runs in this family with Jess creating a range that is to die for!
Make sure you pay Ethel & Leo a visit at the soon to be Claremont store or catch the WA Designer Runway for Telstra Perth Fashion Festival this year!
(Images credit to TBFS and Ethel & Leo)