What is The Boyfriend Shirt?
What is The Boyfriend Shirt?

H & M.

Gone are the days when you need to bring an additional suitcase for all of your european finds because H&M has landed at Perth's Lakeside Joondalup. Originally opening in Sweden, H&M have perfected the Stockholm street style look. And we can't be the only ones who wondered what H&M stands for... turns out it's Hennes & Mauritz!
Although the pieces at H&M are amazing basics and you don't have to worry about breaking the bank to afford them, it's H&M's sustainability and ethical conscious that we're raving about.
After the disaster in Bangladesh the fashion industry begun to really pay attention to the production and sourcing of fashion in it's entirety. H&M is leading the way openly discussing it's fabric sourcing, which for the record includes organic and ethically grown cotton that is put into production lines that meet international industry standards.
The Boyfriend Shirt pulled these numbers from the new store, and it is safe to say we have lived in them!
Highly recommend visiting (run there now) the new store at Lakeside Joondalup!
Images by Kai Ridley

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