The Fashion Week Boss.
Oh fashion week, for many the romance of new season showings is a mystery and illusive experience only seen through an Instagram feed or on the pages of Vogue; so with the recent announcement that the traditional festivals are no longer - we have to wonder what's to come?
Traditionally houses would show their collections 6 months prior to the garments hitting stores - there was always the long affair with lusting after pieces until they finally became available. But now taste-makers like Burberry, Tom Ford & Proenza Schouler are shaking it up and aligning their showings with release dates in store. Essentially this move could remove the power from buyers & editors with customers picking and choosing what is top of their shopping list. Combined with the digital age where shows are live streamed and the street style stars on the street gain just as much coverage as the shows themselves, it's a curious time to be involved in the fashion industry.
The jury is out with some designers rejoicing and others like Gucci staying true to traditions. Our bet? When fashion week first begun, Charles Frederick Worth started showing clients a pre-prepared selection of designs in Paris - long before Eleanor Lambert launched the first 1943 'Press Week' in New York. You could say, it's done a full circle.
Images by Phil Oh & Kevin Tachman